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#PATYKA Paris featured in The New York Times Fashion & Style Section

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“In our neverending quest for better skin, many of us are willing to invest in the best creams and serums we can find, but do we also have to worry about them getting contaminated? Pierre Juhen, the owner of the Paris-based organic Patyka beauty line (and a descendant of Louis Vuitton), thinks so, and he is out do something about it.

“When you’re dealing with precious formulas like a top-quality face cream, you want it to be as pure as possible, but every time it’s exposed to the air, you run the risk of it oxidizing or picking up bacteria from the environment or your dirty fingers,” Mr. Juhen said.

He has created new “airless” packaging for two face creams and two masks in the Biokaliftin (anti-aging) part of the line. Instead of putting their fingers into an opened jar, users press a lid cover to release the cream or mask. Mr. Juhen believes the design makes for a far cleaner experience. (The other six Biokaliftin products are in bottles with pumps.)” - NY Times Fashion & Style 

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